Floret by Simone Kaplan


Having discovered the world of fabrics and needles through her mother and grandmother (both traditional seamstresses), Brazilian born Floret founder, Simone Kaplan, left her acting career in Brazil and moved to the U.S. to work in costume design.









Later, while living in Portugal to study tapestry at the Lisbon Costume Museum, she developed a passion for Victorian and vintage costume restoration.

“child drawn inspiration”

While starting a family in Brooklyn, she found inspiration in the drawings and imagination of her two young sons. She began to translate their work into three-dimensional characters made of fabrics and felt.
When her child drawn inspiration fused with her hand and eye sophistication Floret was born.

Crafted...

Today, she maintains that combination in her dolls and clothing for girls. In keeping with her deep-rooted origins all designs are handmade by fairly paid independent seamstresses in Brazil. In her beautiful version of the Emilia doll, which tells the story of a girl who gives her doll the gift of life, Kaplan expresses her cultural history through traditional folklore.